RedHouseMedia’s work with Crow Wing County recognized nationally
RedHouseMedia recently collaborated with Crow Wing County’s (CWC) Land Services department in promoting and communicating its water plan to area residents. The CWC water plan communication program earned them the National Achievement Award from the National Association of Counties (NACo) for the fifth year in a row.
The water plan includes several ways to effectively manage surface water, groundwater, and aquatic invasive species (AIS). The award-winning materials designed and created by RedHouseMedia include posters, kiosks, and rack cards—all with colorful graphics and succinct information directed toward helping county residents better manage and protect shared water resources.
“We wanted to help Crow Wing County and its residents to be better stewards of our invaluable water resources, but our overall process goes well beyond just making a brochure,” said Aaron Hautala, RHM’s owner and creative director. “We initially address the motivation with our clients. In other words, why are we doing this and what will we seek to accomplish together? Our art director, Dain Erickson, worked with the county and made this complex issue understandable using visuals in a way that educates and entertains.”
The county’s management team worked with RHM to clearly articulate and achieve their water plan goals.
“The information created by this water plan communication project helps property owners do the right thing by describing clear, easy steps to help preserve and protect our area’s natural resources,” said Mark Liedl, Crow Wing County Land Services director.
In one colorful illustration, CWC’s watershed management approach presents four simple things people can do to make a difference for a lake. Other materials include pullout posters and rack cards for groundwater, surface water, AIS, agriculture, and forestry. The “Implementation Tool Box” displays the various local, state, and federal resources that are available for those who want to follow good land stewardship practices.
“We enjoyed working with the county to present this important information in an effective and engaging manner,” said Hautala. “And while we are proud that our joint effort was awarded nationally, we are especially pleased that we simultaneously addressed the importance of community development and protecting our natural resources. We wanted to encourage others to see how they fit together—we continually seek innovative ways to inspire people to act and solve problems collaboratively.”
To learn how RedHouseMedia can assist you with your communication, identity, and creative strategy needs, visit redhousemedia.com. To view the award-winning CWC posters and other materials, visit http://crowwing.us/241/Water-Wetlands.