Life Cycle purchased an existing bicycle shop and needed help rebranding—everything from positioning and PR, to a logo, photography, and a website. We helped develop their new identity as a bicycle shop that focuses on adventure and experiences, not just products. We used Life Cycle’s mission to “Find Yourself” throughout their design materials and communications.
Life Cycle needed a fresh, new website to promote its identity as a distinctively different bicycle shop. Focusing on outdoor adventure on every page was key to following the company’s desire to build community, while reaching out to bicyclists of all ages and abilities.
Our goal for Life Cycle’s photography was to capture the enjoyment and community of human-powered outdoor recreation—whether on paved or dirt trails or road biking. From the big picture of bicyclists outside in nature to close-up detail of their bicycle repair shop, we highlighted Life Cycle’s encouragement to “Find Yourself” while bicycling.