Hautala presents at QBP Frostbike event

Hautala presents at QBP Frostbike event

Aaron Hautala speaks at QBP's Frostbike event.

Photo by Paul Westbrook, QBP

Aaron Hautala, president of the Cuyuna Lakes Mountain Bike Crew (Crew), a chapter of the International Mountain Bicycling Association, recently presented at Quality Bicycle Product’s (QBP) annual education and expo event, Frostbike.

QBP provides bike shops with an extensive inventory of top-quality bicycling products from their well-known brands, such as Surly, 45NRTH, and Salsa. They’ve hosted Frostbike since 1988—bringing dealers and vendors together to sharpen their business acumen and bicycling industry knowledge.

More than 100 exhibitors and suppliers participated and displayed at Frostbike this year, including the Crew.

“QBP’s advocacy for mountain bicycling trails in Cuyuna was critical, both in the beginning and daily, as we continue on our master vision for trails,” said Hautala. “They contributed partnership, advocacy, relationship, insight, education—all that and more.”

Rich Tauer, QBP President, reported how the Cuyuna presentation impacted the Frostbike dinner program and event at-large.

“The Cuyuna story is a great example of how building unique places to ride helps to build a culture of cycling, while supporting a local community and offering healthy activity options for riders of all skill levels,” said Tauer. “This story is a great example of getting more butts on bikes!”

Over the last year, Hautala has delivered the Cuyuna Lakes Mountain Bike Trails story at events held in Friedrichshafen, Germany; Oregon, Tennessee, and Florida.

“Similar to when I spoke in Germany and at the other events, I presented how it started with Cuyuna’s industrial heritage, leading to today,” said Hautala. “The before-and-after photos—from open, working mines to the crystal-clear, blue lakes of today—are always attention-getting. We’ll continue spreading the news that Cuyuna’s success is built around the entire region working together to fulfill a common vision to be an international, year-round, family cycling destination.”

Hautala’s presentation was well received by the promoters and attendees of the event.

“It’s been called the best-ever presentation and it was truly inspirational for both our retailers and suppliers,” said Gary Sjoquist, QBP Advocacy Director, Mountain Bike Hall of Fame.

As owner and creative director of RedHouseMedia, Hautala frequently speaks on the topics of communication, identity, and creative strategy at conferences for varying industries around the country.

For more information on the latest trail expansion projects in Cuyuna, or to join the Cuyuna Lakes Mountain Bike Crew, visit www.ForCuyuna.com.

“The Cuyuna story is a great example of how building unique places to ride helps to build a culture of cycling, while supporting a local community and offering healthy activity options for riders of all skill levels,” said Tauer. “This story is a great example of getting more butts on bikes!”

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